Section Navigation
- How To Create News and Commentary
- How to Tell a News Story
- Checklist of Media Do's and Don'ts
- How to Work with Print Media
- How to Work with Electronic and Broadcast Media
- How to Work with Internet Media
- How to Handle Inaccurate Coverage
- Helpful Hints for Interviews
- How to Plan a Media Event
- Getting Started: Ideas for Creating News Hooks
- Checklist: Working with the Media
- Sample Documents:
Develop Issue-Specific Media Messages
This worksheet is intended to help you develop media messages that address issue-specific concerns.
Issue-Specific Messages:
Begin by stating the issue, problem or concern you wish to address or to which you wish to respond. Next, summarize your entire message/response in fewer than 20 words. Integrate facts, figures, names or other specific information into your statements. Finally, list additional information, statistics or an anecdote to support your message in a follow-up discussion or rebuttal.
Initial Issue / Problem / Concern:
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Your Message:
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Supporting Information / Facts / Story:
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Supporting Information / Facts / Story:
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Supporting Information / Facts / Story:
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