Section Navigation
- How To Create News and Commentary
- How to Tell a News Story
- Checklist of Media Do's and Don'ts
- How to Work with Print Media
- How to Work with Electronic and Broadcast Media
- How to Work with Internet Media
- How to Handle Inaccurate Coverage
- Helpful Hints for Interviews
- How to Plan a Media Event
- Getting Started: Ideas for Creating News Hooks
- Checklist: Working with the Media
- Sample Documents:
Develop a Media Message
This worksheet is intended to help you develop media messages and design a strategy to engage the media.
Constant Organizational Message:
Using your coalition’s mission statement and objectives, summarize the organization’s entire message in fewer than 20 words. When used consistently in media communications, this message will be critical in establishing your coalition’s name recognition and identity. It may take several drafts to perfect the message.
Draft Message: ___________________________________________________________
Draft Message: ___________________________________________________________
Draft Message: ___________________________________________________________
Final Message: ___________________________________________________________